Debunking the Myths About Luxury Watches

Luxury watches have long been a status symbol among the wealthy, with some of the rarest and most expensive models fetching millions of dollars. But over time, misconceptions about luxury watches have become ingrained in popular culture, resulting in some common myths that can lead to confusion.

A lot of people think that all watches are the same, or that luxury watches are out of reach for a regular person’s budget. However, nothing could be further from the truth. Luxury watches are not only accessible for those who have the means to purchase them, but they also offer a variety of benefits that other types of timepieces may not.

In this post, we’ll debunk 8 of the biggest myths about luxury watches and explain why they are misguided.

Luxury Watches

Myth 1: Quartz Watches are Superior

Many people believe that quartz watches are superior because they offer greater accuracy than mechanical watches. While it is true that quartz watches are more accurate than mechanical ones, accuracy isn’t necessarily the most important factor when it comes to luxury watches. The fact is, both types of watches can be incredibly precise. It all comes down to personal preference and which type of movement best suits your lifestyle and needs.

Myth 2: The More Expensive a Watch Is, the Better Quality It Is

When shopping for a watch, many people assume that high price tags mean high-quality materials and craftsmanship. However, this isn’t always true – there are plenty of affordable options out there that have been carefully crafted with premium components and still offer excellent value for money. It’s important to do your research before investing in a watch so you know exactly what you’re getting for your money.

Myth 3: Overwinding Your Luxury Watch

The only myth on our list that is close to reasoning. The old idea of overwinding a watch still exists to this day. It often leads people to not fully wind their watch out of this false myth. As a result, their watches run out of power prematurely and lead them to think that their luxury watch was faulty, to begin with.

It may have been the case in the past, however, for modern automatic watches, overwinding is a fallacy. The vast majority of modern automatic watches are designed with a slip-clutch that is connected to the mainspring. Thus when it is fully wound the mainspring stops the overwinding.

Please note that vintage watches can undoubtedly be overwound, but the vast majority of modern automatic watches cannot.

Myth 2_ The More Expensive a Watch

Myth 4: Luxury Watches Don’t Need Maintenance

Nothing could be further from the truth! Just like any other mechanical device, your luxury watch will require regular maintenance if you want it to keep running smoothly and accurately. This includes changing out old batteries, cleaning dirt and debris from inside the case and movement, oiling moving parts regularly to prevent rusting or corrosion—the list goes on! Neglecting regular maintenance can result in costly damages that may even render your watch unusable.

Myth 3_ Luxury Watches Don't Need Maintenance

Myth 5: All Luxury Watches Are Fancy and Ornate

Another popular myth is that all luxury watches need to be fancy or ornate to be considered “luxurious”. Again, this isn’t true at all! Some of the most sought-after timepieces on the market today feature minimalistic designs that focus more on function than form. The beauty of a high-end watch lies as much in its simplicity as it does in its complexity; it all comes down to personal taste. 

Myth 6: Luxury Watches Are Only for Men

Another popular misconception is that luxury watches are only for men. This couldn’t be further from the truth! While men may have traditionally been associated with wearing watches, there are now plenty of incredible options designed specifically for women – from delicate diamond-encrusted pieces to minimalist stainless steel styles. Whether you prefer something classic or modern, there are plenty of options out there for everyone!

Myth 7: Mechanical Watches ain’t Worth It!

Every watch collector has heard this one – “Why buy a mechanical watch when a $20 watch (or phone) tells the time more accurately?” This myth stemmed from the belief that generally mechanical watches just aren’t accurate. However, the truth of the matter is that luxury mechanical watches are very accurate.

Note that they’re not as accurate as a quartz watch. But a mechanical watch can be accurate within 5 seconds a day – giving you a 99.994% accuracy! Pretty damn impressive considering these are hand-made and assembled – no quartz trickery or computers to help.

Myth 8: Only Rolex has the Best Luxury Watches

Here are 10 luxury watch brands known for their craftsmanship, quality, and prestige:

Finally, another laughable myth of Horology is the notion that only Rolex makes the best luxury watches on the market. Sure, we’re not saying they can’t; Rolex makes watches that are technically impressive, iconic, and immaculately built with the most tried and tested designs.

Rolex is the best-known brand and works as the tip of the luxury watch iceberg. The luxury watch market is diverse and there are many other notable brands beyond this list that make watches that are far more technically impressive as horological feats of engineering.

Some Notable Luxury Watchmakers…

Here are 10 luxury watch brands known for their craftsmanship, quality, and prestige:

  1. Rolex: A Swiss watchmaker renowned for its timeless designs, precision, and durability
  2. Patek Philippe: A prestigious Swiss watch brand famous for its intricate complications and exquisite craftsmanship
  3. Audemars Piguet: Known for its iconic Royal Oak and Royal Oak Offshore models, Audemars Piguet produces high-end luxury watches
  4. Jaeger-LeCoultre: A Swiss watch manufacturer recognized for its sophisticated complications and elegant designs
  5. Omega: A renowned Swiss brand associated with precision and innovation, Omega has a rich heritage and is known for its association with space exploration and James Bond
  6. Cartier: A French luxury brand recognized for its elegant and refined timepieces, Cartier combines artistry with timeless designs
  7. Hublot: A Swiss watch brand known for its bold and distinctive designs, often featuring innovative materials like carbon fiber and ceramics
  8. IWC Schaffhausen: A Swiss brand that combines traditional craftsmanship with modern engineering, IWC is admired for its aviation and marine-inspired timepieces
  9. Breguet: A prestigious Swiss watchmaker with a history dating back to the late 18th century, Breguet is celebrated for its technical innovations and elegant designs
  10. Vacheron Constantin: One of the oldest Swiss watch manufacturers, Vacheron Constantin produces luxurious timepieces known for their meticulous craftsmanship and timeless elegance
Myth 5_ Luxury Watches Are Only for Men


When it comes to luxury watches, there’s no shortage of myths circulating online—and as we’ve seen here today, many of these myths simply aren’t true! From affordability to maintenance needs to features offered (or not offered), there’s much more nuanced than most people realize when it comes to buying and owning a high-end timepiece. For anyone considering investing in a luxury watch for themselves or as a gift for someone special, understanding these myths is key!

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